Yesterday Apple announced 'Me' - a system to synchronize your digital life through the cloud. manage your digital assets, your friends and your communications across devices and on both PC and Mac platforms. It is an extension of the .Mac offering and a competitor to Microsoft Live Mesh and similar backup and sync offerings. This is another example of the increasing battle of the big brands to 'own' the relationship with consumers in the cloud and remain part of the vale chain for 'The Digital Me'.
Watch the promo video here >>>
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