Wednesday, July 2, 2008
My Digital Brand
I recently came across an old copy of Fast Company with an article titled 'The Brand Called You' by Tom Peters. In brief he was saying that:
"A career is a portfolio of projects that teach you new skills, gain you new expertise, develop new capabilities, grow your colleague set, and constantly reinvent you as a brand. Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. When you're promoting brand You, everything you do -- and everything you choose not to do -- communicates the value and character of the brand. If you want to grow your brand, you've got to come to terms with power -- your own. It's influence power. It's reputational power. When you're thinking like brand You, you don't need org-chart authority to be a leader. The fact is you are a leader. You're leading You!"
That was in 1997 – it seems ever more relevant today and it got me thinking about 'My Digital Brand'.